Snapchat is a new social tool and a fun video messaging application that lets its users share ‘snaps’, record videos and send them to a list of recipients. Here is the catch associated with Snapchat- Users can add captions to their recordings. In addition, they can add drawings to whatever they record. Instant photo sharing and prompt video sharing are its trademarks. Due to the swiftness in sharing, Snapchat has become a communication hub for millennials. It is estimated that on an average, more than 20 million snaps are being shared every day. Now -a -days, many businesses are relying on the ‘witty and swift snippets of information’ that can be conveyed by using videos that last only for 1-10 seconds. Snapchat is surely gaining traction and its users have increased.
Here are a few reasons why your business should be on Snapchat:
- Capture the attention of growing number of users:
Snapchat, the social tool designed and developed by Stanford students Evan Spiegel and Bobby Murphy gained traction among school goers. Later on, college students checked into this social fad. While many critics shrugged off the success of Snapchat as a passing phase, Mark Zuckerberg truly realized and recognized the potential of the app. He came up with a lucrative $3 billion offer to acquire the infant startup. However, the offer was turned down. At present, Snapchat has more than 100 million users who view 2 billion videos a day. These numbers bespeak the growing popularity of Snapchat.
- User engagement:
When it comes to engaging customers and users, Snapchat is indeed a perfect choice. If you wish to market your brands, bank on this instant video sharing app. Leverage the ‘add drawings’ feature to promote your newly launched products. If you have a rich legion of followers on Facebook and Twitter, ask the legion to join your company on Snapchat. Stay connected and interactive.
- Incentivize your improvise:
Snapchat started as a typical C2C video sharing platform. However, its developers envisioned the popularity among business exponents and proponents. It has thus transformed itself into a B2C social tool. If you wish to bank on this idea, provide incentives to your customers by doing the needful. For instance, a simple line of text such as-“Try our new product and quote its feature that made your day. Do not forget to tag us J” will do wonders. Provide incentives such as mobile coupons. Incentivize and improvise!
- Target audience:
If your target audience is in the age group of 18-24, it is best to promote your brand on Snapchat. It is estimated that Snapchat has more than 80 million young users.
- Innovative advertising:
When it comes to uploading videos, more often than not, users rely on YouTube. However, when it comes to innovative advertising through a host of instant messaging features, Snapchat is second to none. Rather than relying completely on traditional social media channels, marketers should try their hands at Snapchat.
Snapchat is becoming an overwhelming favorite among many entrepreneurs and marketers. Embracing the concept of ‘innovative advertising’ by counting on Snapchat is indeed a matter of survival.