90 minutes is all they need

Hello readers today we are in conversation with Mr Akash who is here to solve your “Daily needs. Frequent needs. Occasional wants”…lets see how he does it in 90 minutes flat.

Tell us a little bit about your startup. is an e-commerce at the core. There are literally so many e-commerce options today I’d stand a better chance counting the thinning hair on my head. Yet, despite so many options, I don’t feel the Indian customer is satisfied. They all remain options. None of them are able to be the solution to people’s daily problems. We want to simplify life for the people.
Now if you want to cook your better half something for dinner, and realize you’re lacking key supplies/tools, and there’s no supermarket nearby. Having them delivered from some e-shopping website in 3 hours or so is going to be a bit of a problem, no? No dinner? Order in? I hope not.
We want to bring the ‘closer to life’ experience to the people. One shouldn’t have to compromise for the lack of a convenient solution. Anywhere, anytime, whatever you want is simply a phone call and 90 minutes away from reaching you.

What inspired the creation of it? 
Being scammed and disappointed by existing e-commerce services certainly helps.
But seriously, we’re always looking for problems to solve, to be honest. It’s what we love doing. And what bigger one to solve than life? Obviously, we can’t even come close to solving everything. But material desires within one’s reach are something we feel should be available to everybody at the time they want it. It improves the experience, reduces the buyer’s time, and makes life easier. And they shouldn’t always have to have a laptop, or be tech savvy enough to use a mobile app. They can just call, and ask for what they want. How beautiful would that be? That’s the ultimate dream.

What is your target audience and why?
Target audience? Haha! We are open minded really. Whoever wants to bet their money on a bunch of young guys trying to make a difference. We don’t discriminate. We don’t really have the luxury to.
Considering that we only operate in Manipal as of now, being in the region helps. But we aim to expand soon, so that shouldn’t be a problem for very long.

Since now it also has a dedicated website and all, how time consuming or difficult was it to get started?
Frankly, it was HELL. How we did it, I’m still a bit fuzzy about. Incessant coffee and Red Bull were the key. Throw in countless sleepless nights, frantic working, and a fair bit of frustration, you get the recipe.
I don’t think any of us had ever emerged more disheveled and lost like bats in the day, once we were done.

What problem does your company solve ?
Daily needs. Frequent needs. Occasional wants. All of them.
Say a person forgot about a distant relative’s birthday party later in the evening. Not a nice thing to happen, speaking from experience. But nonetheless, say you need a gift. Go online, browse through our catalogue, order one, have it at your doorstep in an hour. Convenient, no?

6.Who are the founders and key team members ?
Me, Akash Rajput (CEO), and Hriddhi Dey(Head of Design) are the Co-Founders. Janardan Singh, my best friend, has been a constant guide and an immense help throughout our endeavors. Vishwesh Patel (Sales Head), and all my other crew members have been critical to our journey thus far, and ahead.


akash hi

What relevant domain experience do they have?
I’m the business domain expert, handling the finance and marketing side of affairs. I have started and managed a total of five startups till date, and hence I already have considerable experience under my belt. The business model of Secondzz, and also the finances and accounting are completely overseen by me.
Hriddhi manages the look and feel of the company- how it presents itself basically. He’s a freelancing UI/UX designer who’s really good at what he does, and has an impressive record. His creativity and understanding of people’s mindset helps in business strategies too.

How many hours a week do you spend on work?  What about family/hobbies?
There aren’t any fixed hours to it. Kuch na kuch laga hi rehta hai saara time. Sone jao to bhi phone bajta hi rehta hai. 
It’s a constant process really, growing, consolidating, expanding.
Hobbies…making money? Haha, no no. Spending time with family and loved ones is a massive thing for me. And yeah obviously some stuffs that I can’t openly say here… LOL

Why do you think this company can beat the competition?
Because we place the customers first. We have a very different mindset. We try to understand peoples’ lives and problems in a particular demographic, and then craft our solutions and/or offers for them based on their respective requirements. Add to that the fact that we have a very unique and fast delivery system, and I feel people will be much more satisfied.
They will definitely appreciate a service that felt less like a website for tech-savvy people and more like a bunch of people who most likely can get you anything you might need or want at a mere phone call.

Have you been in a failed start-up before?  Why did it fail?  what would you do differently? 
Yes, as I mentioned previously, I have started five startups, and one of them didn’t really get along as I wanted. It was We just didn’t have the finances required. The planning wasn’t very solid from the word go, and that came back to haunt us later.
Have to be sensible with your money.

What outsiders have been most important to your business (eg. Mentors, bankers etc.)
My dad is the biggest inspiration for me, he started his carrier by selling tea and now he owns 2 descent hotels. He gave me power to fight back no matter whatever be the situation, my mom who always backed me up by providing money for my startups and believing in me and my dreams.

Talking of the financial helps I would like to thanks our investors specially (Mr. Sayeed) who believe in us and our plan. We will never let them down.

What is your advice to young entrepreneurs starting today?

You mustn’t be afraid of dreaming. And more importantly, you mustn’t be afraid of chasing them. Chase them, with full conviction, but also with caution, wisdom, and preparation.
As is said, there’s a very fine line between brave and foolhardy. Mind the gap.

Have a dream…


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