How Vivek and Vimal are helping you re-live lives of your departed loved ones via

People come in this world and people go, but memories stay! There are certain memories of our loved ones that we all cherish and want them to be preserved. In this technology orientated world, you get a chance to keep those sweet memories, photos, videos etc with yourself. But, for how long? There’s always a chance of losing them. Vivek Vyas and Vimal Popat started up with an online memorable portal in 2010 where you can pickle the memories of your loved ones alive forever.

Brief about

logo is India’s 1st tribute portal which helps you re-live lives of your ancestors and departed loved ones. It helps you trace ancestral history. Here, one can upload, store, publish and share complete biography in multiple languages, make family tree, photos, videos. People from all over the world can post their condolences and memories and user also can set birth and death anniversary reminders for relatives and friends. One can always stay in virtual contact with their loved ones.

Curious about how it started ?

Ideas just drop from anywhere! Let’s hear this interesting story from the Vivek himself- “The idea came in fluke while having snacks as the snacks were served on piece of newspaper obituary column page we felt bit disturbed and these as it looked so insulting to see tribute pages being used to serve snacks. We thought “can’t these be presented in some more respectable and presentable manner which also stays forever and can be accessed globally and be remembered and shared?” these questions gave birth to The sole purpose was to maintain decorum of our ancestors.”

Ways to approach

The clients are provided with multiple touch points; They can approach them through site and social media to avail the service. They have dedicated Facebook page, Twitter handle and contact us page. They too reach out to clients through various contests.

cofounders of

Vimal Popat (L) and Vivek Vyas (R) : Co-founders of

Positive approach for competitors

Only player across India, co-founder of with practical, progressive and productive approach answered, “We believe competition is good for us as well as for consumers. It keeps you alert and pushes you to do better. However, now you will soon see couple of big players entering into this domain of digital memorials/ tributes an obituaries.”

Vision and Mission

Keeping the highness of your respect towards your loved ones, their vision is to help people keep those memories and legacy alive. And not letting them become a history that’s not archived. Followed by their shrilling mission, that is to provide an interactive online platform that invites contribution from a community of loved ones to remember and celebrate their lives.

Till now and future…

So far more than 400 paying customers have registered and more than 130 public profiles which include celebrities from various fields viz. sports, entertainment, politics etc.  On sharing his own experience Vivek concedes himself,”In the year 2011 without any domain expertise it was so difficult and time consuming. Came across couple of poor experiences before we could have the service live.”
They’ll soon come up with a mobile site, which will make them more easily accessible. In due time, their plate will serve fresh plans and more number of languages as well.

Entrepreneur’s Advice

A piece of advice that Vivek shared, “Journey of an entrepreneur is a bumpy ride. Don’t plunge into entrepreneurship just for the sake of being acquired or just to feel the glamour attached to it. Take utmost advantage of your flexible job.”  Don’t let your hobbies sink down due to the workload.

It doesn’t matter whether you have technical knowledge or not. “None of us belong to any technical background. We didn’t have any domain knowledge when we started.” he added.



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