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“EXPLODING KITTENS”- Hits 1000% funding in just 20 minutes!!

A card game called “Exploding Kittens”  created by   Matthew Inman (TheOatmeal.com founder), Elan Lee (former Xbox design chief ) and  Shane Small(former Xbox art director). The game hit its $10,000 funding goal in only 20 minutes and has now raised about $3.4 million on Kickstarter in 3 days it’s been live !! Within 72 hours, the absurd game became  the 12th most funded Kickstarter project since the crowdfunding site launched in 2009.

How does this game works??

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The Exploding Kittens game comes with 56 cards and instructions. Players take a card from the deck each turn. If a player draws an “exploding kitten” card, then that player loses the game unless he or she uses a “defuse card”. To avoid getting the exploding kitten card, the player’s goal is to use up all of the cards in their hand. There are cards that lets you skip a turn and also “cat cards” that let you use special powers when played as multiples.

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The game supports 2-4 players, but you can accommodate up to 8 players if you buy a second deck. It takes a few minutes to learn and each round lasts between 10 and 20 minutes.

This is not the first time Inman became involved in a crowdfunding campaign. He has run successful crowdfunding campaigns before, including raising $1.37 million to restore the Tesla Science Centre in  New York. Inman’s “Oatmeal” Facebook page has 3.1 million fans and a reach of 12 million people, which the three knew would attract additional attention to the game. The “Exploding Kittens” team had a fundraising goal of only $10,000, but Inman figured they’d make a couple hundred thousand by the end of the 30 days. He was not expecting $1 million in seven hours, $2 million in just over 24 hours, and $3 million in under 72 hours. There’s still almost a full month left to go, and they’re now looking to reach 100,000 backers.

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