A card game called “Exploding Kittens” created by Matthew Inman (TheOatmeal.com founder), Elan Lee (former Xbox design chief ) and Shane Small(former Xbox art director). The game hit its $10,000 funding goal in only 20 minutes and has now raised about $3.4 million on Kickstarter in 3 days it’s been live !! Within 72 hours, the absurd game became the 12th most funded Kickstarter project since the crowdfunding site launched in 2009.
How does this game works??
The Exploding Kittens game comes with 56 cards and instructions. Players take a card from the deck each turn. If a player draws an “exploding kitten” card, then that player loses the game unless he or she uses a “defuse card”. To avoid getting the exploding kitten card, the player’s goal is to use up all of the cards in their hand. There are cards that lets you skip a turn and also “cat cards” that let you use special powers when played as multiples.
The game supports 2-4 players, but you can accommodate up to 8 players if you buy a second deck. It takes a few minutes to learn and each round lasts between 10 and 20 minutes.
This is not the first time Inman became involved in a crowdfunding campaign. He has run successful crowdfunding campaigns before, including raising $1.37 million to restore the Tesla Science Centre in New York. Inman’s “Oatmeal” Facebook page has 3.1 million fans and a reach of 12 million people, which the three knew would attract additional attention to the game. The “Exploding Kittens” team had a fundraising goal of only $10,000, but Inman figured they’d make a couple hundred thousand by the end of the 30 days. He was not expecting $1 million in seven hours, $2 million in just over 24 hours, and $3 million in under 72 hours. There’s still almost a full month left to go, and they’re now looking to reach 100,000 backers.