ELearnMarkets – This startup is on a mission for spreading financial literacy in India

In the beautiful contours of entrepreneurship, Vineet Patawari, founder of ELearnMarkets remains one of the most influential and timelessly bewitching Indian entrepreneurs. His extraordinary entrepreneurial potency springs from his boundless capacity for creating ELearnMarkets, a landmark venture that is on a mission for spreading financial literacy in India. This write-up is a treasure trove of illustrious insights shared by Vineet Patawari. We at MyVenture bring to your knowledge our wide-ranging conversation with the founder.

About ELearnMarkets

ELM_logo (ELM) is an online financial education portal, which has steadfastly embarked on a mission for spreading financial literacy in India. It offers an integrated learning platform which consists of learning videos, interactive learning tools, games, data analytic tools, market community and blogs for market intelligence.

It was launched in January 2015, has already helped 15,000+ registered users and 1000+ premium users to learn from the 80+ courses that it offers in English, Hindi and other vernacular languages. It provides the learners with the option to choose from multiple learning formats like Live-Interactive Program and Instructor-Led Recorded Programs which are constantly being enhanced through, regular webinars and various online financial tools including learning games.

The jewel in the crown is an online Joint Certification Program on capital Markets that it offers along with National Stock Exchange of India Ltd (NSE). Apart from this, it has recently signed an MoU with MCX for introducing courses on the commodity markets in the near future.

Target Audience

Youngsters who are pursuing their higher education or are about to enter the job market are this venture’s primary target audience. Primary distribution mode will be B2C and B2B2C. Following are its modus operandi for reaching the right audience:

  • Collaborations with Education Institutes for registrations & bulk sales
  • Collaborations with Finance Intermediaries like Brokers for registrations & bulk sales
  • Collaborations with Regulators for mass financial literacy drives
  • Collaborations with Exchanges for joint certification courses
  • Offering free modules/content for registration of retail audience for effective finance learning

Genesis of ELearnMarkets

We asked Vineet Patwari to share his thoughts on the genesis of ELearnMarkets to which he replied, “Our experience and expertise in the field of financial markets, learning management systems, visualization of learning tools and most importantly our passion for spreading Financial Literacy makes us the perfect team to take this product to the global scale. ELearnMarkets signifies learn markets (financial) markets online. This was our thought at the time we started this. Post that, it pivoted to financial literacy theme. “

Turning Adversity into Opportunity

In order to start a business one needs to have a very clear vision and has to be passionate about it.  It’s not easy as it requires a lot of hard work and time. A lack of motivation and vision can snuff the business within a year. Initially it wasn’t easy for them as well, but having a clear vision and the right philosophies have helped them reach where they are today and they are sure it would help them reach their ultimate goal of spreading financial literacy.

vineet Elearnmarkets

Vineet Patawari, CEO – Elearnmarkets

Vineet strongly believes that everyone should be financially literate. He has taken upon himself the mission of spreading financial literacy to one and all leveraging technology as mode of delivery. With spread of financial literacy –

  • Society will realize the importance of generating better return on their money
  • Society will understand the financial aspect of business working in better form
  • Society will relate with global businesses and markets as more integrated learning will be introduced

Masterminds and architects of ELearnMarkets

The team has a strong financial market pedigree and is highly qualified and passionate about the mission of spreading financial literacy in the country.

  • Vivek BajajCA, CS, PGDM (IIM Indore) – Investor
    He is the director at Kredent Enterprises & an investor in Kredent EduEdge. He manages 200+ traders trading multiple assets and also run a highly skilled algo trading desk. He is part of various committees of exchanges and regulator and has been an active contributor in the evolution of Indian Derivatives Market. He has been speaker in various colleges and higher institutions including IITs and IIMs.
  • Vineet PatawariCA, PGDM (IIM Indore) – Co-Founder & CEO
    Being deeply passionate about Digital Products, Digital Marketing and Elearning, he started His drive to excel has motivated the team to an extent that today Kredent Academy and are names to reckon in the spear of financial training. He has also served as visiting faculty to reputed B-Schools & Colleges.
  • Abhijit PaulB.Sc Economics, MBA Finance – Knowledge Head
    He is a professional financial trainer and analyst. A financial analyst on popular business television channels like CNBC, Zee Business and Bloomberg. Abhijit spearheads the knowledge team at Kredent Academy and and taking these educational initiatives to newer heights.
  • Vinay PagariaCA – Head – Interactive Learning
    He, specializes in systems analysis, systems audit, software design and development for the last 10 years. Earlier was associated with Philips India Ltd. for a year with focus on ERP system and MIS reporting. He leads the technology vertical which focuses on creation of Interactive Learning Tools & games.

Learning from mistakes

Successful entrepreneurs become successful only after learning from their mistakes. Vineet is an everyday learner. Talking about his learning experience, Vineet said, “After passing out of IIM Indore 2008, I started a CAT prep portal – which was a great learning experience. I realized strongly that you need Passion, People and Perseverance to build anything worthwhile.”

Suggested Read : 5 Mistakes that might kill your startup  


Vineet is on a mission and his mission is to spread financial literacy & help in self-management of money in emerging countries starting from India. And yes, he along with his team members spends 50 productive hours per week to fulfill his mission. Talking about the work culture Vineet said, “We believe in work-life balance culture, hence we promise a resplendent atmosphere where we not only encourage our employees to bring out the best in them but we also ensure that the employees understand that they are an integral part of the family.”

Advice to Entrepreneurs

We can write volumes on Vineet. Perhaps, it takes a lifetime for us to detail out his thoughts, views and ideas. Here is one simple advice that Vineet has to the young entrepreneurship fraternity, “In an entrepreneur’s life, every day is a new adventure. Passion, Perseverance and People-skills help you sail through. I would tell the young entrepreneurs to start something they are really passionate about.

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