5 Free social media tools every startup must use


To all intents and purposes, social media may be deemed an omnipotent digital marketing tool that is equipped with many Web 2.0 platforms through which businesses can connect with clientele. Reputed social media sites such as Facebook, LinkedIn, Twitter, YouTube, Instagram and Google+ provide ample scope for promising interaction with consumers. However, there is something more than it meets eye- Manual posting of content has got the better of us. So, in an age of vaunted technology where “Automation” has entered our lexicon, automation in social media is highly desirable.

5 Free social media tools every startup must use

Advertising or promotion undoubtedly involves a lot of cash crunching. For startups, this may be a nightmare. Here is a list of 5 free social media tools that every startup must use:

  1. Topsy

This is an intuitive twitter search engine that enables any naïve user to scout out the tweets, photos, links and videos. In addition, one may find out the influences based on the keywords that a user enters. This free social media tool provides insights on powerful social media analytics and trends. So, if you are embarking on a social media campaign, Topsy is your best bet.



Creating high quality and captivating info-graphic content is imperative. To achieve this, comes up with a set of engaging customizable themes. Rather than posting a verbose article, it is better to post info-graphic content. So, if you ever think of posting an article that is a blend of insightful words and info-graphic content, with no second thought, use this handy tool. There is something else in its kitty- Users need not register before creating an info-graphic in


  1. Social Mention:

More often than not, many entrepreneurs use this social media tool as a real time search engine to pen their thoughts on trending social media content. Users may search for the keywords and focus words to give the content – a dash of color. In addition, users may search for the popular brands and simulate the likes of these brands. In a nutshell, this tool is extremely handy in content marketing. Most importantly, this is completely free – a boon to many startups.


  1. Hootsuite:

To effectively manage all your social media profiles such as Facebook, Twitter and Google, one may relish the privilege of having an account in Hootsuite. Celebrated brands such as WWF, Sony Music and Seagate use this handy social media tool to promote their brand names on various social media platforms. Any marketing endeavor is incomplete without Hootsuite. This social media tool is equipped with a single user friendly dashboard that provides insights on social media analytics to track the progress of brands. In addition, this tool has the ability to schedule periodical updates. However, the advanced features are available in premium version while the limitations are many in the free version.



To provide efficient customer support, startups may always opt for Popular companies such as Soundcloud etc. use this social media tool to resolve the issues of customers. Universal Inbox feature of this tool stores the messages, complaints and feedback of the customers. It also provides insights on customer interaction. Due to its easy-to-use and easy-to-manage features, is being used by many entrepreneurs.


Well, there is a set of 5 free social media tools in the offing. What are you waiting for? Manage your social media effectively and widen your customer base only to say – Voila! Mission accomplished.



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