Succeeding in garnering the attention of target audiences is undoubtedly an all-consuming goal. The sheer brilliance of creative email subject lines with-in the periphery of target audiences can positively impact them. Unfortunately, regimentation of monotony and normalcy leave little room for creativity and curiosity. Here are some subject line templates that can improve your email opening rate.
Mysterious email subject lines:
Mysterious email subject lines are a dying breed. Here is an example- “The man in the black died yesterday. This is how it happened.” Well, target audiences will certainly develop a desire to discover who the man is and how he had died. Stephen King, the celebrated American author known for his horror stories is best known for using such subject lines to gain the approval of his book publishers and distributors.
Number type and list type:
This is the most commonly followed type. Examples include- “10 Things you never knew about Steve Jobs”, “10 Revealing secrets to Warren Buffet’s success.”
Question type email subject lines should spawn an idea in the minds of target audiences. Here are a couple of examples- “Is Tim Cook really gay?”, “Why didn’t Rahul Dravid get Bharat Ratna?”
Sense of urgency:
“Hurry up! Grab the last pair of XXX.”, “Last chance, Hurry! Hurry! Time is running out” are the most common examples. There is nothing wrong in using the aforementioned email subject lines.
Single word subject lines:
Think of emotionally disturbing and emotionally walloping words. An amazing example would be the use of a word such as ‘Panic’ as subject line. Another example is to use ‘Crisis’ as subject line.
Teaser subject lines:
Tease your target audiences and this definitely creates an atmosphere ripe for opening the emails. Here is an example- “Are you obese and do people call you couch potato?”, “Are you bald and do girls look at you with scorn?” Exercise caution in drafting such subject lines. Do not hurt your target audiences just tease them.
Seasonal subject lines:
Hedge your bets on seasonal subject lines. Here are a few examples-
- Unique gifts for your spouse
- Huge discount on regalia
- Avail these offers only for this autumn
Personalized email subject lines:
Whenever you send a personalized email, not only the common men, but dignitaries, even from the political and non-political arenas join hands in supporting your causes. Here is an example- “Chris, here is how you can contribute to our NGO” “Evans, Thanks for your best wishes.”
Sensational News subject lines:
Quora is known for this. Here is a proven example, “Hillary Clinton addressed the notion of defunding” won thousands of up-votes with-in 30 minutes.
Controversial subject lines:
Controversial articles are attention grabbers and so are controversial subject lines. Here is an example- “Your blog sucks! Here is what you can do.” Another example is “You are not as intelligent as you think.”
Hilarious subject lines:
Examples such as “Isn’t it great to live in the 21st century? Where deleting history has become more important than making it” will compel the audiences to open emails.
“How-to” subject lines:
This is the most preferred type. Here is an example: “How to sleep for 12 hours in 6 hours?”
“Do not open” subject lines:
When you tell your audiences to not do something, they are going to try their hands. Here is an example- “DO NOT open this mail.”
Fascination subject lines:
These subject lines exploit the curiosity of target audiences. Here is an example- “Discover the commodities options to raise BIG profits.
Testimonial subject lines:
Use the testimonies of celebrities. Here is an example- “Roger Federer expressed his opinion on Roland Garros tournament.”